Introducing crowdsourcing to innovation

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AMP crowdsourcing digital change

The Australian wealth management giant, AMP, was looking to develop new ways for their customers to acquire and then interact with the Group’s financial services and products as part of their digital strategy.


Dr Norman Lewis consulted with the Technology and Operations team at AMP and helped them successfully develop and launch some crowdsourced digital applications. This has transformed how AMP view their future digital needs. The power of crowdsourcing is now also being considered at numerous different levels, internally and externally.

AMP has also invited Norman as a repeat keynote speaker at their annual innovation festival called Amplify. AMP’s Amplify innovation and ideas program is Australia’s leading business and innovation platform for exploring technology, thought leadership and customer experience with some of the world’s boldest thinkers.

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